Bella Protocol: One-Click Crypto Banking

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Introduction

Decentralized Finance (DeFi) is the new paradigm for the future of finance. Starting with crypto, DeFi will gradually expand to liquid on-chain assets and eventually revolutionize traditional finance. Smart contract-enabled protocols will replace financial intermediaries, boost transparency and fairness, and benefit everyone in the financial ecosystem. It is never a small dream.

At Bella, our goal is to accelerate DeFi adoption among mass users. Bella provides a full-suite of DeFi products, including automated yield farming tool, lending protocol, 1-click savings account, customized robo-advisor, and more. We believe DeFi users deserve much better mobile products with elegant design and smooth user experience. Bella takes your familiar mobile banking into crypto with just 1-Click.

Motivation

The Bella team has been DeFi trailblazers since November 2019, supporting liquidity in various DEXs and lending protocols. We have done two deep-dive research surveys for both Western and Eastern DeFi users in March and July 2020 (Click here for report). The Bella product matrix aims to address user major pain points with a hybrid approach.

The following theses guides our product development:

  1. DeFi is a trillion-dollar market fueled by the rise of stablecoins

Core Concept

The core concept of Bella product design is 1-Click. Our products condense information into actionable plans, automate everything possible, and cater to both new and experienced users.

Now users can say goodbye to bouncing between protocols to farm for the best yield, and simply sit back and leave all the heavy-lifting to us. A majority of crypto holders cannot participate in DeFi due to high gas fee, slow speed, and poor user experience.

1-Click allows users to simply deposit and enjoy high yield from sophisticated arbitrage strategies, either on-chain or via our custodian service. We expect 1-Click to be a game-changer, similar to Amazon’s 1-Click ordering system, and to bring 10x more users to the DeFi space. Automation makes perfect.

Product Matrix

Bella Liquidity Mining

  • Bootstrap BEL holders from DeFi and ARPA community

Bella Flex Savings

  • Optimized arbitrage strategies across protocols for highest yield

Bella One-Click Portal

  • Smart portal for popular DeFi products

Bella Lending

  • Highly flexible decentralized money market

Bella Robo-Advisor

  • User risk profile customization

$BEL Token

$BEL is the governance token in the Bella ecosystem.

The total supply of $BEL is 100,000,000.

Token Distribution

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Token Usage

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Community Engagement

Bella is designed to be an important part of ARPA’s long-term blueprint. Bella designed Binance Launchpool with Binance team and was the first listed project via Launchpool. Bella continues to bootstrap its community from ARPA, a renowned blockchain project whose token is currently listed on major exchanges such as Binance, Huobi Global, Bithumb, Gate.io, KuCoin, among many others. In return, ARPA holders can receive a total of 2,000,000 BEL token airdrop in eight quarters.

Bella Community Data

  • Twitter: 10,000+ followers

ARPA Community Data

  • WeChat: 120 WeChat groups, totaling 40,000+ people

Team & Track Record

Bella’s core team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and proven track record in finance, cryptography, blockchain, and engineering.

Roadmap

Q4 2019

  • Idea Generation

Q1 2020

  • Brainstorming

Q2 2020

  • DeFi Lending Product design & Prototype

Q3 2020

  • 2nd Global Community Survey

Q4 2020

  • Bella Flex Savings v1 Launch

Q1 2021

  • Bella One-Click v1 Launch

Q2 2021

  • Bella Lending v1 Launch

Q3 2021

  • Bella DeFi Robo-advisor v1 Launch

Q4 2021

  • Potential Stablecoin Release

About Bella

Bella is a suite of open finance products including automated yield farming tools, lending protocol, 1-click savings account, customized robo-advisor, and more. We believe everyone deserves equal access to premium financial products and services with elegant design and smooth user experience.

Bella brings your familiar mobile banking into crypto with just one click. With Bella, you can just simply sit back, watch your asset grow, and leave all the heavy-lifting to secure, automated smart contracts.

Bella’s core team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and proven track record in finance, cryptography, blockchain, and engineering.

For more information about Bella, or to join our team,

please contact us at contact@bella.fi

Learn about Bella’s recent official news:

Medium: https://medium.com/@Bellaofficial

Twitter: @BellaProtocol

Telegram: https://t.me/bellaprotocol

Discord: https://discord.gg/JamMH5P

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A suite of DeFi products to bring your familiar mobile banking into crypto with just one-click.

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