Bella Protocol: One-Click Crypto Banking


Decentralized Finance (DeFi) is the new paradigm for the future of finance. Starting with crypto, DeFi will gradually expand to liquid on-chain assets and eventually revolutionize traditional finance. Smart contract-enabled protocols will replace financial intermediaries, boost transparency and fairness, and benefit everyone in the financial ecosystem. It is never a small dream.


The Bella team has been DeFi trailblazers since November 2019, supporting liquidity in various DEXs and lending protocols. We have done two deep-dive research surveys for both Western and Eastern DeFi users in March and July 2020 (Click here for report). The Bella product matrix aims to address user major pain points with a hybrid approach.

  1. Despite recent hype, current DeFi user penetration is merely 1% of crypto users
  2. DeFi user pain point: gas fee, user experience, understanding of smart contract
  3. DeFi user motivation: risk-adjusted high yield via liquidity mining
  4. The need for interoperability across emerging protocols for best yield
  5. Hybrid finance to combine DeFi and CeFi. Mobile is the next big thing

Core Concept

The core concept of Bella product design is 1-Click. Our products condense information into actionable plans, automate everything possible, and cater to both new and experienced users.

Product Matrix

Bella Liquidity Mining

  • Stake LP token of Curve pool, Balancer ARPA/USDC, and BEL/USDC for reward
  • Support for multiple cryptos and stablecoins
  • One-click, zero gas fee. Bella 1-click is all you need for DeFi
  • Liquidity mining, referral bonus, supports liquidity pool tokens
  • Customized exposure to cryptos, indexes, and yield-earning stablecoin

$BEL Token

$BEL is the governance token in the Bella ecosystem.

Token Distribution

Token Usage

Community Engagement

Bella is designed to be an important part of ARPA’s long-term blueprint. Bella designed Binance Launchpool with Binance team and was the first listed project via Launchpool. Bella continues to bootstrap its community from ARPA, a renowned blockchain project whose token is currently listed on major exchanges such as Binance, Huobi Global, Bithumb,, KuCoin, among many others. In return, ARPA holders can receive a total of 2,000,000 BEL token airdrop in eight quarters.

Bella Community Data

  • Twitter: 10,000+ followers
  • Telegram English channel: 5,200+ members,
  • Wechat and QQ groups: 2,000+ members, and,
  • Other languages: 2,500+ members in six Telegram local groups.
  • BEL token is now supported by Binance, MXC, HBTC, Uniswap and several other exchanges.

ARPA Community Data

  • WeChat: 120 WeChat groups, totaling 40,000+ people
  • Weibo: 50,000+ followers, 100+ daily discussions, 54,000+ daily impressions
  • Twitter: 21k followers
  • Telegram ARPA Official Community (English): 15,700 members
  • Other language groups are Russian (5,500+), Korean (4,000+),Vietnamese (600+), Indonesian(1,000+), Filipino (900+), Thai (300), African(300+), Turkish(200+), Sri Lanka(300+). Totaling 12,000+ members

Team & Track Record

Bella’s core team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and proven track record in finance, cryptography, blockchain, and engineering.


Q4 2019

  • Idea Generation
  • DeFi Product Research

Q1 2020

  • Brainstorming
  • Team forming
  • 1st Community Survey

Q2 2020

  • DeFi Lending Product design & Prototype

Q3 2020

  • 2nd Global Community Survey
  • $BEL Liquidity Mining
  • $BEL Airdrop for $ARPA holders

Q4 2020

  • Bella Flex Savings v1 Launch

Q1 2021

  • Bella One-Click v1 Launch
  • Bella APP Launch

Q2 2021

  • Bella Lending v1 Launch
  • User Growth Campaigns

Q3 2021

  • Bella DeFi Robo-advisor v1 Launch
  • Other Additional Features

Q4 2021

  • Potential Stablecoin Release

About Bella

Bella is a suite of open finance products including automated yield farming tools, lending protocol, 1-click savings account, customized robo-advisor, and more. We believe everyone deserves equal access to premium financial products and services with elegant design and smooth user experience.

A suite of DeFi products to bring your familiar mobile banking into crypto with just one-click.