Bella Protocol: One-Click Crypto Banking

5 min readAug 18, 2020

Introduction

Decentralized Finance (DeFi) is the new paradigm for the future of finance. Starting with crypto, DeFi will gradually expand to liquid on-chain assets and eventually revolutionize traditional finance. Smart contract-enabled protocols will replace financial intermediaries, boost transparency and fairness, and benefit everyone in the financial ecosystem. It is never a small dream.

At Bella, our goal is to accelerate DeFi adoption among mass users. Bella provides a full-suite of DeFi products, including automated yield farming tool, lending protocol, 1-click savings account, customized robo-advisor, and more. We believe DeFi users deserve much better mobile products with elegant design and smooth user experience. Bella takes your familiar mobile banking into crypto with just 1-Click.

Motivation

The Bella team has been DeFi trailblazers since November 2019, supporting liquidity in various DEXs and lending protocols. We have done two deep-dive research surveys for both Western and Eastern DeFi users in March and July 2020 (Click here for report). The Bella product matrix aims to address user major pain points with a hybrid approach.

The following theses guides our product development:

DeFi is a trillion-dollar market fueled by the rise of stablecoins
Despite recent hype, current DeFi user penetration is merely 1% of crypto users
DeFi user pain point: gas fee, user experience, understanding of smart contract
DeFi user motivation: risk-adjusted high yield via liquidity mining
The need for interoperability across emerging protocols for best yield
Hybrid finance to combine DeFi and CeFi. Mobile is the next big thing

Core Concept

The core concept of Bella product design is 1-Click. Our products condense information into actionable plans, automate everything possible, and cater to both new and experienced users.

Now users can say goodbye to bouncing between protocols to farm for the best yield, and simply sit back and leave all the heavy-lifting to us. A majority of crypto holders cannot participate in DeFi due to high gas fee, slow speed, and poor user experience.

1-Click allows users to simply deposit and enjoy high yield from sophisticated arbitrage strategies, either on-chain or via our custodian service. We expect 1-Click to be a game-changer, similar to Amazon’s 1-Click ordering system, and to bring 10x more users to the DeFi space. Automation makes perfect.

Product Matrix

Bella Liquidity Mining

Bootstrap BEL holders from DeFi and ARPA community
Stake LP token of Curve pool, Balancer ARPA/USDC, and BEL/USDC for reward

Bella Flex Savings

Optimized arbitrage strategies across protocols for highest yield
Support for multiple cryptos and stablecoins

Bella One-Click Portal

Smart portal for popular DeFi products
One-click, zero gas fee. Bella 1-click is all you need for DeFi

Bella Lending

Highly flexible decentralized money market
Liquidity mining, referral bonus, supports liquidity pool tokens

Bella Robo-Advisor

User risk profile customization
Customized exposure to cryptos, indexes, and yield-earning stablecoin

$BEL Token

$BEL is the governance token in the Bella ecosystem.

The total supply of $BEL is 100,000,000.

Token Distribution

Token Usage

Community Engagement

Bella is designed to be an important part of ARPA’s long-term blueprint. Bella designed Binance Launchpool with Binance team and was the first listed project via Launchpool. Bella continues to bootstrap its community from ARPA, a renowned blockchain project whose token is currently listed on major exchanges such as Binance, Huobi Global, Bithumb, Gate.io, KuCoin, among many others. In return, ARPA holders can receive a total of 2,000,000 BEL token airdrop in eight quarters.

Bella Community Data

Twitter: 10,000+ followers
Telegram English channel: 5,200+ members,
Wechat and QQ groups: 2,000+ members, and,
Other languages: 2,500+ members in six Telegram local groups.
BEL token is now supported by Binance, MXC, HBTC, Uniswap and several other exchanges.

ARPA Community Data

WeChat: 120 WeChat groups, totaling 40,000+ people
Weibo: 50,000+ followers, 100+ daily discussions, 54,000+ daily impressions
Twitter: 21k followers
Telegram ARPA Official Community (English): 15,700 members
Other language groups are Russian (5,500+), Korean (4,000+),Vietnamese (600+), Indonesian(1,000+), Filipino (900+), Thai (300), African(300+), Turkish(200+), Sri Lanka(300+). Totaling 12,000+ members

Team & Track Record

Bella’s core team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and proven track record in finance, cryptography, blockchain, and engineering.

Roadmap

Q4 2019

Idea Generation
DeFi Product Research

Q1 2020

Brainstorming
Team forming
1st Community Survey

Q2 2020

DeFi Lending Product design & Prototype

Q3 2020

2nd Global Community Survey
$BEL Liquidity Mining
$BEL Airdrop for $ARPA holders

Q4 2020

Bella Flex Savings v1 Launch

Q1 2021

Bella One-Click v1 Launch
Bella APP Launch

Q2 2021

Bella Lending v1 Launch
User Growth Campaigns

Q3 2021

Bella DeFi Robo-advisor v1 Launch
Other Additional Features

Q4 2021

Potential Stablecoin Release

About Bella

Bella is a suite of open finance products including automated yield farming tools, lending protocol, 1-click savings account, customized robo-advisor, and more. We believe everyone deserves equal access to premium financial products and services with elegant design and smooth user experience.

Bella brings your familiar mobile banking into crypto with just one click. With Bella, you can just simply sit back, watch your asset grow, and leave all the heavy-lifting to secure, automated smart contracts.