Bella Branding Upgrade — A New Understanding of Bella Protocol

We believe in financial equality for everyone, not to be treated differently based on their wealth, location or financial knowledge.

Bella Protocol aims to build inclusive and permissionless DeFi platforms to provide comprehensive crypto asset management for investors with varied risk appetite. Our products are powered by bullet-proof smart contracts with clear rules and transparent execution, on top of leading DEXs of and Uniswap v3, while offering seamless user experience at low fee. Bella Protocol product suite includes flexible yield product Bella Flex Savings, quantitative fund platform Bella Virtuoso, and offchain backtesting tool Tuner Simulator.

Some keywords to describe Bella products are “inclusive”, “transparent”, and “elegant”.

Recently, the Bella Protocol team has been working on a logo upgrade and visual image adjustment for Bella. The expansion of our product line has increased the richness of the entire project. However, this has also led to an influx of incongruous visual styles. As we scale up, we want a cleaner and more inclusive visual language for our community.

What adjustments did we make to the logo? Compared to the previous version, in order to improve the overall balance, we put the B graphic into a square and reduced the curvature of the rounded corners, making the whole graphic more stable and professional.

The new Bella logo font also uses sans serif as its base. We retained the roundness of the original logo, while improving the variation of thickness to enhance the cleanliness, fluency and readability of the text.The new visual upgrade rejects monotonous flat design, introducing a more tactile design with diffused lighting. All changes are signaling a new chapter for Bella.

About Bella

Bella Protocol​ is a suite of open finance products that aims to bring mass adoption to DeFi asset management. Bella’s first yield product, Flex Savings v2 is live on Ethereum with $40 million TVL. Bella’s core team is creating Bella Virtuoso, a permissionless strategy platform that connects investors with the best LP strategies on Uniswap V3. Bella Virtuoso also comes with built-in backtesting tools and data infrastructure for strategy builders.

Bella Protocol is backed by Binance Labs and Arrington XRP Capital and several other renowned investors. BEL token is supported on Binance, Bithumb and other major exchanges.

Bella’s core team consists of serial entrepreneurs and blockchain veterans who have tremendous experience and a proven track record in finance, cryptography, blockchain, and engineering.

For more information about Bella, or to join our team, please contact us at

Learn about Bella’s recent official news:


Twitter: @BellaProtocol






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Bella Protocol

Bella Protocol

A suite of DeFi products to bring your familiar mobile banking into crypto with just one-click.

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